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Search word : "OTT Platform",   Search result : 4
[TREND / KNOWLEDGE]

Domestic Video Content Originating from Literature

Publishing Industry   Domestic Video Content Originating from Literature   2023.04.03         We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[TREND / TOPIC]

The Current and Future Ecosystem of Published Comics

Topic   The Current and Future Ecosystem of Published Comics   2023.05.02   Fast-Growing Korean Webtoons   According to the Korea Creative Content Agency’s (KOCCA) “2022 Comics Industry White Paper,” Korea’s Webtoon market exceeded 1.6 trillion won in volume. It is the 4th largest In the world, following Japan (4.5 trillion won), China (1.8 trillion won), and the US (1.7 trillion won). Considering each country’s population, the Korean webtoon market is enormous. Korean webtoons show rapid share growth yearly in South East Asian countries, including Thailand and Indonesia, Japan, European countries, and North America. As of the 1st half of 2021, Kakao Japan’s Piccoma and Naver Line’s Line Manga took 70% of the digital comics share in Japan. Revenue of Piccoma was around 730 billion Won, and Line Manga’s (including e-book Japan) recorded about 800 billion Won (NEWSPIM, 2022.04.25.), competing to take the #1 place as a domestic webt...
  • VOL.58 / 2023.05
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
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